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STPR-MAJ · Major · 48 credit points

Strategic public relations

Available in Bachelor of Arts and Social Sciences

Rules for completing this course

No more than 12 credit points at Level 1 may be credited to the major and at least 18 credit points must be at Level 3.

Level 1 gateway units

12 cp

You must compete the following units

  • AMU1010Introduction to public relations6 cp
  • AMU1333Introduction to professional writing6 cp

Level 2 cornerstone units

18 cp

You must complete the following units

  • AMU2014AI-powered public relations: Social media, digital PR and emerging technologies6 cp
  • AMU2453Research methods in the arts and social sciences6 cp
  • AMU2814Transforming community: Project design and public relations for social campaigns6 cp

Level 3 capstone units

12 cp

You must complete the following units

  • AMU3008Surviving the storm: Strategic crisis management and communication6 cp
  • AMU3070Public Relations: Cases and approaches6 cp

Additional elective unit

6 cp

You must complete 6 credit points from the units below

  • AMU3009Fundamentals of digital broadcasting6 cp
  • AMU3575Task force: Responding to global challenges6 cp
  • AMU3650A world in crisis: Multilevel responses to global emergencies6 cp
  • AMU3744Workplace learning internship6 cp
  • AMU3013Digital content creation: From strategy to practice6 cp

Source: 2027 handbook entry