AMU2814 · Monash University
Transforming community: Project design and public relations for social campaigns
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Arts
What it covers
In this unit, students will explore collaboratively with their peers the practical side of developing a strategic campaign plan for community improvement. In doing so, students will apply appropriate theoretical concepts to develop a public relations campaign taking into account intercultural and communicative perspectives. Consequently, students will learn how to develop a campaign proposal for a not-for-profit or government organisation.
Assessment
| Task | Type | Weight |
|---|---|---|
| Pitch | Presentation | 10% |
| Online Quiz | Quiz / Test | 10% |
| Digital Content | Artefact | 20% |
| Strategic Plan | Written | 30% |
| Multimedia Presentation | Presentation | 30% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On-campus |