AMU2014 · Monash University
AI-powered public relations: Social media, digital PR and emerging technologies
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Arts
What it covers
In this unit, you will explore the transformative impact of artificial intelligence on public relations. You will learn how AI is reshaping PR practices by automating tasks, enhancing media monitoring, improving audience targeting, and optimizing communication strategies. You will embark on an in-depth exploration of AI tools, their practical applications within the PR realm, the crucial ethical considerations surrounding their use, and the anticipated future trajectory of AI within the public relations industry.
Assessment
| Task | Type | Weight |
|---|---|---|
| Report | Written | 15% |
| Essay | Written | 30% |
| In-Class Test | Quiz / Test | 15% |
| Critical Investigation | Project | 40% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On-campus |