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MCMS-MIN · Minor · 24 credit points

Marketing and communications

Available in Bachelor of Business Administration

Rules for completing this course

The minor comprises 24 credit points, with no more than 12 credit points at unit Level 1. You must complete 24 credit points of core units.

Core units

24 cp

You must complete 24 credit points from the following units, offered at the Peninsula campus, with at least12 credit points at Level 2 or 3.

  • MKB1700Fundamentals of marketing6 cp
  • MKB2703Consumer psychology6 cp
  • MKB2704Consumer orientated marketing communications6 cp
  • MKB2705Research methods and analysis6 cp
  • MKB3803Stakeholder marketing6 cp
  • MKB3804Strategic marketing in social contexts6 cp
  • MKB2706Brand and product management6 cp
  • MKB3802Professional services marketing6 cp

Source: 2027 handbook entry