MKB3802 · Monash University
Professional services marketing
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
The professional services industry continues to grow and evolve as the world shifts to a service-dominate economy. Students taking this unit will be exposed to the important differences between product and services marketing. You will develop professional services marketing strategies to improve service quality and customer satisfaction, generate customer loyalty, and to manage a healthy service experience. The ability to effectively manage and market professional services is highly sought after in industry.
Assessment
| Task | Type | Weight |
|---|---|---|
| 1 - Quiz / Test | Quiz / Test | 10% |
| 2 - Portfolio | Portfolio | 25% |
| 3 - Presentation | Presentation | 25% |
| 4 - Examination | Examination | 40% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Peninsula | On-campus |