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BP327 · RMIT University · Bachelor degree

Bachelor of Fashion Enterprise

College of Design and Social Context

Minimum ATAR
60.2
Full time
3 years
Part time
—
Credit points
—
Campus
Brunswick
Mode
On campus

Overview

A degree built around real outcomes: explore fashion through product, buying, marketing and omnichannel commerce, graduating with the skills, experience and networks to build a rewarding career.

Learn to lead fashion enterprises, and specialise in retail, product management or marketing to become a global fashion professional.

Course structure

Open a major, minor or specialisation to see its units.

Year One of Program

72 cp

Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete 72 credit points from the following: AND Complete 24 credit points from your chosen combination:

  • BUSM1794Fashion Enterprise and Business Models12 cp
  • MANU1372Digital Applications for Fashion Enterprise12 cp
  • SOCU2301Fashion, Textiles, Place and Story12 cp
  • GRAP2816Introduction to Textile Materials12 cp
  • MKTG1538Fashion Consumer Dynamics12 cp
  • MKTG1446Introduction to Fashion Marketing12 cp

Year Two of Program

36 cp

Complete 36 credit points from the following: AND Complete 60 credit points from your chosen combination:

Year Three of Program

36 cp

Complete 36 credit points from the following: AND Complete 60 credit points from your chosen combination:

  • BUSM2797Fashion Enterprise Engagement Project12 cp
  • BUSM1797Fashion Enterprise Capstone24 cp

Major: Fashion Marketing & Buying

AND

  • MKTG1440Digital Fashion Marketing Strategies12 cp
  • MKTG1541Fashion Brand Management12 cp
  • MKTG1448Fashion Buying Strategies12 cp
  • MKTG1438Fashion Merchandise Management12 cp
  • MKTG1452Fashion Media Communication12 cp
  • BUSM1800Global Fashion Logistics and Supply Chain12 cp
  • BUSM4787Fashion eCommerce12 cp
  • MANU1383Digital Futures in Fashion Enterprise12 cp
  • BUSM1803Fashion Workplaces12 cp
  • BUSM2798Luxury Fashion Business12 cp
  • BUSM2799Fashion Enterprise Financial Management12 cp
  • BUSM4793Fashion Enterprise Global Experience12 cp

Major: Global Fashion Business

  • MKTG1537Global Fashion Marketing Strategies12 cp
  • BUSM1800Global Fashion Logistics and Supply Chain12 cp
  • BUSM4793Fashion Enterprise Global Experience12 cp
  • BUSM2800Fashion Entrepreneurship Foundations12 cp
  • BUSM2799Fashion Enterprise Financial Management12 cp
  • MKTG1541Fashion Brand Management12 cp
  • BUSM1803Fashion Workplaces12 cp
  • BUSM2798Luxury Fashion Business12 cp
  • GRAP2797Apparel Quality Management12 cp
  • MANU1383Digital Futures in Fashion Enterprise12 cp

Major: Fashion Sustainability

AND

  • MANU2559Introduction to Fashion Sustainability12 cp
  • GRAP3073Communicating Fashion Sustainability12 cp
  • MANU2563Regenerative Fashion Futures12 cp
  • MANU2514Circular Design for Fashion12 cp
  • BUSM2769Social Enterprise & Innovation for Fashion12 cp
  • MANU2515Fashion Sustainability Strategies12 cp
  • MANU2510Sustainable Materials12 cp
  • COSC2785Fashion AI12 cp
  • GRAP3041Textiles in Digital Spaces12 cp
  • MANU2512Wearable Technologies12 cp

Major: Textile & Material Design

AND

  • GRAP2816Introduction to Textile Materials12 cp
  • GRAP3040Textile Matters12 cp
  • GRAP2868Sustainable Colour12 cp
  • GRAP2865Textile Surface Transformations12 cp
  • GRAP2862Crafting Woven Textiles12 cp
  • GRAP2861Textile Knit and Loop12 cp
  • GRAP3041Textiles in Digital Spaces12 cp
  • MANU2510Sustainable Materials12 cp
  • GRAP3074Textiles Sourcing and Production12 cp
  • GRAP3075Advanced Textiles Form12 cp
  • OART1117Cultural and Contemporary Vietnamese Textiles12 cp
  • GRAP3077Textiles and Material Design Capstone12 cp

Fashion Enterprise Minors:

List of Fashion Enterprise Minors:

Minor: Fashion Marketing

  • MKTG1446Introduction to Fashion Marketing12 cp
  • MKTG1541Fashion Brand Management12 cp
  • MKTG1538Fashion Consumer Dynamics12 cp
  • BUSM4787Fashion eCommerce12 cp
  • MKTG1440Digital Fashion Marketing Strategies12 cp
  • MKTG1452Fashion Media Communication12 cp

Minor: Fashion Buying

  • MKTG1484Omnichannel Fashion Retailing12 cp
  • MKTG1538Fashion Consumer Dynamics12 cp
  • BUSM1800Global Fashion Logistics and Supply Chain12 cp
  • MKTG1448Fashion Buying Strategies12 cp
  • MKTG1438Fashion Merchandise Management12 cp
  • MANU1383Digital Futures in Fashion Enterprise12 cp
  • BUSM4787Fashion eCommerce12 cp
  • BUSM2799Fashion Enterprise Financial Management12 cp

Minor: Fashion Enterprise Creation

  • BUSM1794Fashion Enterprise and Business Models12 cp
  • BUSM2800Fashion Entrepreneurship Foundations12 cp
  • MKTG1538Fashion Consumer Dynamics12 cp
  • BUSM2799Fashion Enterprise Financial Management12 cp
  • BUSM2769Social Enterprise & Innovation for Fashion12 cp
  • BUSM4787Fashion eCommerce12 cp

Minor: Luxury Fashion Business

  • BUSM2798Luxury Fashion Business12 cp
  • MKTG1536Luxury Omnichannel Retail12 cp
  • MKTG1541Fashion Brand Management12 cp
  • BUSM4787Fashion eCommerce12 cp
  • MANU1383Digital Futures in Fashion Enterprise12 cp
  • MKTG1440Digital Fashion Marketing Strategies12 cp

Interdisciplinary Minors

List of Interdisciplinary Minors:

Minor: Fashion Sustainability

AND

  • MANU2559Introduction to Fashion Sustainability12 cp
  • MANU2514Circular Design for Fashion12 cp
  • BUSM2769Social Enterprise & Innovation for Fashion12 cp
  • MANU2515Fashion Sustainability Strategies12 cp
  • MANU2510Sustainable Materials12 cp
  • COSC2785Fashion AI12 cp

Minor: Fashion Design

  • GRAP2832Introduction to Fashion Design Practice12 cp
  • GRAP2821Fashion Expressions12 cp
  • GRAP2815Fashion and Dress12 cp
  • GRAP2819Fashion Design Industry Techniques12 cp
  • GRAP2831Garment Design Industry Techniques12 cp
  • GRAP2820Fashion Design Reuse12 cp
  • GRAP2817Fashion Communication Design12 cp
  • GRAP2826Fashion Design Compositions and Styling12 cp
  • GRAP2830Fashion Design, Wear, Use and Consumption12 cp

Minor: Textiles & Material Design

Minor: Digital Fashion

Minor: Digital Communication

  • COMM2906Introduction to Digital Communication12 cp
  • COMM2913Precision Writing for Digital Engagement12 cp
  • COMM2872Social Media Communication12 cp
  • COMM2916Digital Audiences and Analytics12 cp
  • COMM2917Communication Platforms and Industries12 cp
  • COMM2914Managing Digital Challenges12 cp
  • COMM2915Content Creation for Digital Engagement12 cp

Minor: Photography

AND

  • VART3596Photographic Lighting and Representation12 cp
  • VART1704Alternative Photographic Processes12 cp
  • VART3823Photography and Environment12 cp
  • VART3826The Performed Image: Photography and Identity12 cp
  • VART3817Documentary Photography12 cp
  • VART3825Picturing Power12 cp
  • VART3815Counter Investigations12 cp
  • VART1710Editorial Photography12 cp
  • VART3820Fashion Photography Futures12 cp
  • VART3828Translating Spaces: Architectural and Interior Photography12 cp
  • VART3827Transforming Objects: Contemporary Product Photography12 cp
  • VART3594Photography Histories and Theories12 cp

Minor: Regenerative Futures

AND

  • ENVI1241Regenerative Fundamentals12 cp
  • ENVI1242Regenerative Challenge12 cp
  • ENVI1243Systems Thinking for Sustainable Futures6 cp
  • ENVI1244Eco-Literacy6 cp
  • ENVI1245Regenerative Design6 cp
  • ECON1629Regenerative Value Systems6 cp
  • HWSS2262Social Equity and Regeneration6 cp
  • BUSM2779Regenerative Business Models6 cp
  • ECON1630Design for the Circular Economy6 cp
  • COSC3158AI Ethics for Sustainable Futures6 cp
  • ENVI1246Regenerative Design for Built Environment6 cp
  • PERF2076Storytelling for Speculative Futures6 cp
  • PROC2131Biomaterials and Biofabrication6 cp
  • COMM3024Reimagining Futures in Media and Culture6 cp
  • ENVI1247Regenerative Supply Chain Management6 cp
  • EMPL1008Linking Life and Learning6 cp
  • BUSM2777Leading Regenerative Action6 cp
  • ENVI1248Regenerative Futures Incubator6 cp
  • ENVI1249Reworlding for Creative Place Keeping6 cp
  • HUSO2459Planetary Pedagogies and Civics6 cp

Program Option List:

List of Program Option Courses University Elective

  • BUSM4793Fashion Enterprise Global Experience12 cp
  • MANU2489Fashion Product Specifications12 cp

Careers

  • fashion buyer or range planner
  • fashion merchandise planner, allocator or product manager
  • fashion retail and e-commerce manager
  • fashion marketer or brand manager
  • social media manager or digital marketer
  • fashion sourcing or logistics manager
  • fashion trend analyst
  • fashion business or sustainability manager