Luxury Fashion Business

What it covers

In this course, you will explore the distinctive business principles, operations, and strategic imperatives that define the luxury fashion sector. You will examine the luxury business models and ecosystems including craftsmanship heritage, exclusivity management, pricing psychology, supply chain excellence, and the economics of scarcity. You will explore how luxury fashion houses balance tradition with innovation, manage limited distribution networks, and maintain premium positioning through quality control and selective market presence. This course is part of the Majors ‘Global Fashion Business’ and ‘Fashion Marketing & Buying’.

Assessment

Assessment not published yet.

When and where