STMK-MAJ · Major · 48 credit points

Strategic marketing

Available in Bachelor of Business and Commerce

Rules for completing this course

The major comprises 48 credit points, with no more than 12 credit points at unit Level 1 and at least 18 credit points at unit Level 3. You must complete 48 credit points of core units.

Core units

48 cp

You must complete the following units

MKW1120Marketing fundamentals6 cp
MKW2402Consumer behaviour6 cp
MKW2420Marketing research methods6 cp
MKW2460Integrated marketing communication6 cp
MKW3000Strategic branding6 cp
MKW3301Services marketing6 cp
MKW3610Marketing strategy and implementation6 cp
MKW3444International marketing6 cp

Source: 2027 handbook entry