DMKT-MAJ · Major · 48 credit points

Digital marketing

Available in Bachelor of Business and Commerce

Rules for completing this course

The major comprises 48 credit points, with no more than 12 credit points at unit Level 1 and at least 18 credit points at unit Level 3. You must complete 48 credit points of core units.

Major requirements

48 cp

You must complete the following units

MKW1120Marketing fundamentals6 cp
MKW2420Marketing research methods6 cp
MKM2300Introduction to digital marketing6 cp
MKM2400Search and discovery marketing6 cp
MKM3450Social media marketing6 cp
MKM3500AI in marketing6 cp
MKM3400Marketing analytics6 cp
MKM3600Digital incubator6 cp

Source: 2027 handbook entry