DBE30003 · Swinburne University of Technology
Branded Environment Design Studio 2
- Credit points
- 12.5
- Level
- 3
- Workload
- —
- Faculty
- Design
What it covers
This unit builds deeper knowledge and skills of branded environments through an exploration of brand strategy, wayfinding and sustainability. Students will re-imagine brands, identify and propose brand extensions which develop meaningful customer experiences. Design projects will respond to complex sites, develop narratives and propose multi-sensory environments which align with commercial imperatives.
Assessment
| Task | Type | Weight |
|---|---|---|
| Project 1 | Individual/Group | 20% |
| Project 2 | Individual/Group | 30% |
| Project 3 | Individual/Group | 50% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Semester 1 | Hawthorn | On campus |