Public Relations Strategy and Planning

What it covers

This course will introduce you to strategic communication planning, including theory, concepts, and practices. Using a case study approach, you will analyse how strategic planning is applied across various communication and public relations specialisations, and gain insights into the efficacy of a range of strategic approaches. It will give you insight into how strategic communication planning sits within broader organisational, situational planning and some aspects of interdisciplinary planning, such as management or marketing strategies. You will examine a variety of frameworks and concepts used in strategic planning, including situation analysis techniques and agile planning tools which respond to the current environment.

Assessment

Assessment not published yet.

When and where