ATS3192 · Monash University
Media entrepreneurship lab
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Arts
What it covers
The Media Entrepreneurship Lab is a practical unit where students from the different specialisations in the Bachelor of Media Communication come together to explore new concepts, skills and practices in media entrepreneurship. You will explore topics including media business models, innovation, disruption, ideation, pitching, lean methodologies, business models and the changing media ecosystem. You will work in a small team to devise and pilot an entrepreneurial project of your own design. The lab fosters creativity and experimentation in media production while also developing professional skills in collaboration and adaptability.
Assessment
| Task | Type | Weight |
|---|---|---|
| Creative Task | Artefact | 50% |
| Multimedia | Artefact | 30% |
| Report | Written | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |