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AMU3010 · Monash University

Social media and communication campaign

Credit points
6
Level
3
Workload
≈ 12 h / week
Faculty
Arts

What it covers

This unit is a capstone unit for students studying media, communications, and public relations. In this Work Integrated Learning (WIL) unit, you will draw from your disciplinary knowledge in media and communication studies to craft a digital media campaign proposal. Key areas of focus include media management, audience insight research and analysis, digital media strategy development, and proficient presentation of campaign proposals.

Assessment

TaskTypeWeight
Applied Practice ProjectProject50%
Oral presentationPresentation20%
ReportWritten30%

When and where

Teaching periodCampusMode
First semesterMalaysiaOn-campus