AMU3010 · Monash University
Social media and communication campaign
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Arts
What it covers
This unit is a capstone unit for students studying media, communications, and public relations. In this Work Integrated Learning (WIL) unit, you will draw from your disciplinary knowledge in media and communication studies to craft a digital media campaign proposal. Key areas of focus include media management, audience insight research and analysis, digital media strategy development, and proficient presentation of campaign proposals.
Assessment
| Task | Type | Weight |
|---|---|---|
| Applied Practice Project | Project | 50% |
| Oral presentation | Presentation | 20% |
| Report | Written | 30% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On-campus |