B2044 · Monash University · UG double
Bachelor of Marketing and Bachelor of Media Communication
Faculty of Business and Economics
- Minimum ATAR
- 73
- Full time
- 4 years
- Part time
- 8 years
- Credit points
- 192
- Campus
- Caulfield
- Mode
- On campus
Overview
This double degree in marketing and media communication will give you specialist business knowledge, communications skills and the ability to work across a number of industries. It's also a great combination if you're wanting comprehensive knowledge in both fields, as well as an edge in the competitive world of media and business.
You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace.
Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.
Course structure
Open a major, minor or specialisation to see its units.
Rules for completing this course
You must complete 192 credit points, of which 96 credit points are from the Bachelor of Marketing (including all of the requirements in Part A, B and C for the single degree) and 96 credit points from the Bachelor of Media Communication (including all the requirements in Part A, B and C for the single degree).
Marketing component
96 cpYou must complete 96 credit points, including all of the requirements in Part A, Part B, and Part C, for the Bachelor of Marketing.
- courseBachelor of Marketing144 cp
Media Communication component
96 cpYou must complete 96 credit points, including all of the requirements in Part A, Part B, and Part C, for the Bachelor of Media Communication.
- courseBachelor of Media Communication144 cp